Think Like a Debt Lead

by admin on March 18, 2009

And you could close more debt leads.

It makes sense. You want to close more debt leads? Think like your debt leads. In a previous post I talked about unsecured debt leads and how to survive in a down market, I mentioned how important it is to make a connection with your client. This is one of the best ways to accomplish that. Start by thinking like your leads. Think about what someone with a large amount of unsecured debt is going through, and how they may try to take care of their debt.

Here is a list of some questions that may be going through their heads:

Am I having trouble making even minimum payments on credit card debt and other unsecured debt?

Am I behind on monthly payments to my creditors?

Am I getting calls from debt collectors?

Am I juggling credit card balances to pay off other unsecured debts and bills?

Am I using credit cards to pay for necessities (food, house, etc)?

Asking yourself these questions will put you in a better position to relate to your client. You can say that you understand what it’s like to be in their shoes. Explain how you see unsecured debt affecting them.

Once you’re in, you will be able to recommend ways for them to figure out how much they have and compare it to how much they owe in debt. Then you can consult and recommend debt consolidation services to help them out.

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