Lead Verification and Scoring
Nearly all leads scrubbed by a proprietary algorithm that supresses distribution if score is too low.
• Geo-location check (ex: submitted in Asia but says NY)
• Vulgar word and phrase filter
• Cell phone and business phone lookup
• Area Code & Zip Code comparison mapping
• Reverse address to phone & phone to address
• Name & number lookup based on address & phone
• Several different data sources used to compare checks
After much work and testing our new debt leads and loan modification leads scoring system has gone live. Now, nearly all leads we distribute are scrubbed by a proprietary algorithm that supresses distribution if the score fails to meet a minimum threshold. These are several of the checked data points:
• Geo-location check (ex: submitted in Asia but the lead was submitted in Rockland County, NY)
• Improved vulgarity filter
• Cell phone and business phone check
• Area Code & Zip Code comparison mapping
• Reverse address to phone
• Phone to address
• Name & number check based on address & phone
• Many different data sources are used to compare and confirm results
